Outbox NEWS.

June 11th, 2015

Outbox Axs and Veritix to Merge





–Outbox AXS ("AXS"), founded in 2011 by partners AEG, Cirque du Soleil and industry veteran Jean-Francoys Brousseau, and powered by AXS.com, and Veritix®, a leading innovator in digital ticketing, event marketing and relationship management applications, will merge. The announcement was made today by Bryan Perez, President & CEO, Outbox AXS and Samuel Gerace, CEO, Veritix at the Sports Business Journal’s Sports Facilities & Franchises Conference and 5th annual Ticketing Symposium.

The combined entity will partner the consumer-focused interface and ticketing platform of Outbox AXS, including AXS Invite and the AXS Waiting Room with Veritix’s industry-leading season ticket management technology and its inventive Flash Seats® digital, ID-based ticketing technology.

"This partnership is about more than ticketing," said Bryan Perez, President & CEO, Outbox AXS. "It’s about combining the best technology and services to create the only platform in the industry that engages with consumers beyond ticketing through every phase of the event lifecycle."

With more than $2 billion of combined transactions annually, Outbox AXS will now have a significant market share in North American sports, providing select ticketing services to almost 25% of NBA teams and one-third of all MLS teams, as well as an extensive presence in other domestic and international sporting events and franchises.

Originally launched in 2006 by Gerace and NBA’s Cleveland Cavaliers Majority Owner and sports technology investor, Dan Gilbert, Veritix’s innovative and groundbreaking strategy in the ticketing industry enjoyed immediate success managing ticketing for dozens of venues along with empowering teams from the NBA, NFL, NHL, MLS, AHL, Hockey Canada, NASCAR, NCAA and DI-III College Athletics programs.

Founded by two of the world’s leading content providers in AEG and Cirque du Soleil, Outbox AXS now adds Gilbert to its ownership ranks resulting in a combined entity supported by the resources and global strength of the more than 120 venues owned or controlled by AEG as well as content produced by AEG Live, the world’s second largest live entertainment promoter, and Cirque du Soleil, the most important producer of live entertainment in Las Vegas with 8 original productions in addition to extensive international touring operations. Adding an additional professional sports owner to an ownership roster which includes AEG, the largest corporate owner of sports teams in the world, will grow the company’s relationships throughout the sports world and ensure a state of the art mindset for platform innovation.

The new organization will also rely on other investments and technologies owned or developed by the partners including Carbonhouse, a leading developer of websites and mobile apps for venues, AXS Advantage, a proprietary "big data" consumer marketing platform for venues and teams, Examiner.com, the highly trafficked citizen journalism website and stakes in Gimbal, the world’s leader in proximity services and Bypass, the venue industry’s leading supplier of cloud-based food and beverage point-of-sale systems.

"This is an exciting moment for Veritix and for all the teams, venues and organizations that believed in the value of innovating and evolving the platform that helps them run their businesses and create great experiences for fans," stated Samuel Gerace, CEO, Veritix. "Our role in this industry has always been about more than ticketing and now we have a partnership that accelerates our vision of empowering teams and venues with the best solutions to drive insights and fan delight."

Today’s announcement establishes AXS as the only fully integrated platform that empowers venues and sports franchises to run their own business operations while building a direct brand relationship with their loyal fans. The platform provides clients with fully trackable data as tickets pass from primary to secondary markets and from one fan to the next. Through its full event lifecycle solution set, AXS will manage every aspect of the ticketing, in-event and post-event experience.

"Today’s merger was able to take place because we have two industry leading organizations with a shared vision of empowering venues, teams and fans with the best technology, tools and insights, adding the most value to the entire event experience. AXS now has the infrastructure and market share to provide the most complete experience for live entertainment venues and fans," Perez continued.


January 2nd, 2015

Beyond Ticketing

By The Outbox Team

Outbox Enterprises could already count international promoter Anschutz Entertainment Group (AEG) as one of its partners. Last November, this partnership was expanded by merging the activities of AXS, up to then a wholly-owned entity of AEG, within Outbox Enterprises, creating Outbox AXS LLC.

Outbox AXS LLC, is a global force in the U.S., Canada, and Europe and is committed to building capabilities around the entire fan-event lifecycle. Our passionate team uses the latest technologies to offer ticketing services, digital marketing, venue websites and apps, in-venue payment solutions, and reporting and analytics. Outbox AXS provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. We serve all phases of the event lifecycle beyond just ticketing, through our consumer facing website, AXS.com and the AXS App. The company now employs over 275 employees.

July 9th, 2014

Outbox Expedites Event Ticket Validation and Ease of Entry with Infinite Peripherals™ Linea Pro® Mobile Devices

Mobile ticket and wristband scanning solution used in more than 100 major concert and sports venues in 20 countries


ELK GROVE VILLAGE, Ill., Jul 08, 2014 (BUSINESS WIRE) -- A global leader in the management, marketing and sale of live event tickets for arenas, stadiums, theaters and clubs, Outbox Technology CRB Inc. uses the Linea Pro from Infinite Peripherals, Inc(IPC), the leading developer of mobile point-of-sale (mPOS) devices, to more efficiently and accurately conduct business around the world and get event-goers in the door and in their seats quickly.                                        

IPC’s first-to-market iOS peripheral barcode scanner and magnetic stripe reader, the Linea Pro attaches to an Apple® iPod touch® or iPhone® and runs on custom software to validate tickets and RFID wristbands in real time for event access. Outbox created its own proprietary iOS app, Event N3™, that is used to scan tickets using 1D or 2D barcodes, credit cards or RFID wristbands.                                        

“The Linea Pro leverages the Apple hardware in a novel way, giving us access to the iOS platform and converting a consumer device into an effective enterprise-level solution,” said Eric O. Brousseau, product manager for access control at Outbox. “In addition to the ‘wow factor’ here compared with conventional industrial handheld devices, the Linea Pro lets us leverage the iOS platform to develop state-of-the-art solutions.”                                        

Based in Montreal, Canada, and with offices in Los Angeles and London, Outbox has deployed this mobile ticket and wristband scanning solution in more than 100 major concert and sports venues in 20 countries,  including Staples Center in Los Angeles, Target Center in Minneapolis, Caesars® Palace Colosseum in Las Vegas and the O2 Arena in London. To date, the company has used the devices to scan more than 60 million tickets.                                        

Brousseau noted that the compact Linea Pro system, which is more powerful, versatile and cost-effective than its previous handheld devices, has earned universal positive reviews. “Our employees find this solution lighter and more user-friendly, with more wireless connectivity options (WiFi and wireless) and media read capabilities.”                                        

The Linea Pro comes also can be used in various settings for mobile POS, expediting inventory management, asset tracking, ID verification, lead tracking, inspection/work flow, dispatch, time/labor and lab and healthcare. Software development resources and tools are available for the product so customers can program scanner and reader functions into their own software application.                                        

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