February 3rd, 2013
By Andrea Usher-Jones
You’re welcome AEG. No problem O2 Arena. It’s our pleasure Cirque de Soleil. No worries Evenko.
Now that the Pollstar 2012 rankings are out, do you know what these top promoters, venues and artists from all over the world have in common? They all have Outbox technology to thank when it comes to helping them sell their tickets.
Outbox offers the best ticket-selling tool in the world. With signature interactive seat maps, 3D customized venue plans, one page checkout – Outbox is key when it comes to helping their clients reach out, stand out and sell out. Quite simply, no one is better at making it easier and more seamless for the public to get the seats of their choice. And, as of February 1st 2013, the Staples Center in Los Angeles will benefit from the Outbox advantage.
Recent rankings prove that Outbox is a common underlying factor, or silent partner, in most of last year’s entertainment success stories. With AEG, The O2 Arena, Cirque de Soleil, The Bell Centre and Evenko as clients, it becomes clear that Outbox is the stroke behind their splash.
When it comes to integrated, specialized solutions, it’s clear that Outbox believes great clients need excellent solutions. Webshopper has been labeled the “best ticket-ordering interface ever”. Eventshopper is the on-line consumer purchasing power-tool for the busiest shows in some of the largest venues in the world. Outbox also provides non-transferrable, paperless ticketing, as requested for example, on AXS.com by The Lumineers at the Ogden, to ensure fans profited from the show, not scalpers. More commonplace at large venues, this ticket-selling technology transposed effortlessly and flawlessly to a smaller venue and is ready for a repeat performance.
Leave it to the producers, performers and the promoters to find and promote the talent, but clearly Outbox is a solid supplier of the brainpower behind the ticket sales. Outbox is happy to help its clients shine in the spotlight of the recent Pollstar rankings, and is a proud supporter of the music, the arts and, of course, the sales. Destined to stay out of the limelight, Outbox is perhaps both a global leader and a best-kept secret. So next time you sit back and enjoy the roar of the crowd, just remember Outbox technology could be responsible for filling every seat in the house.
January 20th, 2013
Montreal Gazette, January 20, 2013
The Bell Centre is the top arena in North America – and fifth worldwide – according to Pollstar, one of the industry’s leading trade publications.
Based on last year’s gross receipts of events, and covering venues with 15,001 to 30,000 seats, the Top 10 list places the Bell Centre below only London’s O2 arena, the Manchester Arena, Mexico’s Palacio De Los Deportes and Dublin’s O2 arena.
The Palais Omnisports de Bercy in Paris and the Staples Center in Los Angeles ranked at Nos. 6 and 7. The O2 arena in Hamburg and Berlin were at Nos. 8 and 9, respectively, with the Allstate Arena in Rosemont, Ill rounding out the list.
The Bell Centre’s promotion associate, Evenko, landed Pollstar’s No. 8 spot worldwide in the category of ticket sales, and its hallmark festival, Osheaga, was named the top music festival in Canada (No. 11 worldwide).
To add to the honours, music-biz bible Billboard ranked Evenko as the fifth largest promoter in the world in its Dec. 22 issue.
January 9th, 2013
The Lumineers worked with AEG to implement paperless ticketing for their show at the Ogden, powered by Outbox’s outstanding technology
Denver Westword, By Dave Herrera, Tue., Jan. 8 2013
The Lumineers are virtually inescapable these days -- in the world of music, obviously, but also in the realm of pop culture: From being in constant radio rotation across the nation to being name dropped as a part of incidental plot lines on TV shows like Nashville, the Denver-based, Grammy nominated act has received an enormous amount of exposure since its album was released last spring. As a result, the band is now extremely high demand, and so are tickets to its shows, particularly when they're sold out. So it was odd, then, not to see a single scalper hawking tickets on Colfax outside the act's recent shows at the Ogden Theatre -- odd, but not by chance, we've discovered.
For their New Year's Eve run at the Ogden, the Lumineers specifically requested paperless, non-transferable ticketing for these shows. While this isn't exactly a new approach -- flash tickets are commonplace at places like the Pepsi Center, and several other well established acts have explored paperless ticket entry in an effort to circumvent scalping -- it is one that you don't typically see at smaller concerts like this. Generally this is something you see employed at arena shows, and at that level in the venue is usually equipped with handheld scanners to help facilitate the process. At the Ogden, AEG's Axs ticketing platform facilitated the entire process.
"It's a two-edged sword," says Don Strasburg, vice president and senior talent buyer for AEG Live Rocky Mountains. "It obviously has a tremendous impact on the ability to resell tickets, if it's implemented in a forum that requires no transfer. However, it can be very difficult because there are two major issues that come up with these things."
One of the potential drawbacks Strasburg is speaking of is an added requisite that requires the person who purchases the ticket to actually be on hand for admission. If you're that person, and you're going to the show, no problem, obviously. But say you purchased a block of paperless, non-transferable tickets for you and your buddies, but then, for whatever reason, you couldn't make it. You'd still need to be present for the tickets to be accepted -- or, you'd need to send the credit card that purchased the tickets with your friends.
"Think of it like getting on an airplane," Strasburg explains. "An airplane is a paperless -- or it's basically a non-transferable ticket. You can't go on in mom's name. The difference is is that your mom can buy you a ticket. You couldn't buy a ticket for another person," unless, of course, you plan on going to the show, or sending along your credit card. But even that last option is a concession on the part of the promoter to help make the whole experience easier on the fans while still accommodating the band's request. Whereas a stricter approach would've gone a step further and required fans to present an ID that matched the credit card.
Logistically speaking, things went really well for the Lumineers' show. “The new Axs ticketing we have at the Ogden worked flawlessly for this," notes Strasburg. "A lot of effort was put into it, and it worked flawlessly. We were thrilled with how smoothly this non-transferable paperless ticketing went with the Axs ticketing system. We took a great deal of pain to make it easy on everybody -- talking to them, really working it through; we had extra staff and everything like that...
But even though this approach was successful for this show, there's no immediate plans to convert to this system for upcoming concerts, unless the show itself calls for it, and then it will be considered. "For shows coming down the pike that are kind of special underplays at the Ogden and venues like that," says Strasburg, "We will probably look at using it again."
October 22nd, 2012
London, October 22nd, 2012
THE O2 LAUNCHES AEG’S NEW TICKETING PLATFORM, AXS.COM, WITH GIRLS ALOUD’S FIRST LONDON SHOWS IN THREE YEARS
The O2 have announced that their new fan-friendly and innovative ticketing platform AXS.com, will officially launch with the long awaited Girls Aloud reunion – one of the first shows to use the new ticketing system developed by The O2’s owners AEG.
Girls Aloud announced their two-night run at The O2 arena for March 2013 at a glitzy press conference on Friday at The Corinthia Hotel.
With innovative new technology, AXS is set to transform the fan’s ticket buying experience by saving time and providing groundbreaking benefits never before available to gig-goers.
Among the innovations ticket buyers will find with AXS.com are:
AXS Invite™ helps fans reserve adjacent seats for friends so that they can all sit together. Once the seats are reserved, buyers can then invite their friends to buy the nearby seats via Facebook or email helping groups who want to sit together while avoiding anyone having to pay upfront for all of the seats.
AXS Waiting Room ™ opens shortly before a public on-sale, will give fans greater visibility into the buying process by displaying event details, pricing and ticket information and, will shorten the time it takes to buy a ticket, allowing buyers to enter their payment details and view available seats before general tickets go on sale.
In a departure from the industry standard, AXS offers free print at home. Fans in the UK will not be charged any fee for printing at home for tickets purchased thru AXS.com.
Speaking today at their press conference Nadine Coyle from Girls Aloud said, “Our fans mean the world to us and using AXS to purchase their tickets for The O2 shows means that they will all have equal chance to get tickets to see what will be a very special show”.
After AXS saw a successful rollout at venues throughout the US arenas, The O2 in London will now be powered by AXS.com Dean DeWulf, Vice President AXS Europe, said, “We are truly changing the way people buy tickets. We believe buying a ticket to see your favourite artist should be simple, convenient, social and fair. AXS.com is built around the fan.”
Rebecca Kane, General Manager of The O2 Arena, added, “The O2 prides itself on providing the very best entertainment experience, so we are naturally very excited about the introduction of AXS.com for The O2 and the 2 million regular ticket buyers who choose to visit us every year.”
Record of the Day
October 12th, 2012
AEG introduces AXS INVITE SOCIAL TICKETING TOOL of AXS ticketing
New Feature Introduced by AEG, in Cooperation with Outbox Technology, Allows Event Goers to Reserve Adjacent Seats and Invite Friends to Purchase Separately
LOS ANGELES (Oct. 12, 2012) – Launched just a year ago to create a true fan-friendly ticketing experience, AXS Ticketing introduces a new advancement that brings people together and takes the middle-man out of buying tickets as a group – AXS Invite. An innovative experience that infuses online ticketing with the power of Facebook, AXS Invite allows fans, for the first time ever, to buy tickets and reserve adjacent seats for their friends, which can be purchased separately. The social ticketing process is easy and keeps friends sitting together during the show/game/performance.
“This is a situation everyone can relate to – you want to go to a concert, show or sporting event with your friends, but you don’t want to pay for everyone’s tickets upfront and worry about collecting the money,” said Tom Andrus, SVP and GM of AXS.com. “AXS Invite takes out the middle-man and allows groups to reserve seats and pay individually through AXS.com. By simplifying the group ticket-buying experience, any risk or stress is essentially eliminated.”
AXS Invite empowers fans to reserve adjacent tickets for friends so they can all sit together without one person fronting the cost for the whole group. Through an easy one-step invitation process, friends can decide whether or not they would like to attend the event, then purchase and receive their own tickets. The process makes it easy for groups to attend events.
AXS Invite will be activated within 48 hours of an on-sale.
An easy-to-use social tool, AXS Invite can be utilized through a few simple steps.
“We’re bringing innovation back to ticketing” added Andrus. “AXS Invite will change the way people look at group ticketing by making it more consumer friendly. We’re trying to streamline the ticketing process as much as possible through the features we are rolling out with AXS Ticketing.”
AXS Invite is the first of many features that will be rolled out in the coming months to bolster new ticketing platform – AXS Ticketing. Created by AEG, one of the world’s leading entertainment and sports presenters, is the first phase of AXS, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.
After introducing AXS Ticketing (available online at AXS.com and on each venue’s website, leveraging Outbox ticketing technology) in August 2011, the platform is currently being used for venues in nine markets, including Dallas, Denver, Houston, Kansas City, Minnesota, Ontario, San Francisco, Saratoga and Seattle. In the coming weeks, AXS will launch the ticketing service at Target Center in Minneapolis, Minn. And The O2 Arena in London, the world’s top-selling concert arena, followed by additional venues such as the STAPLES Center in the first quarter of 2013.
Developed and operated by AEG, one of the leading sports and entertainment presenters in the world, and a wholly owned subsidiary of the Anschutz Company, AXS is a new entertainment platform and will serve as AEG’s primary consumer brand. The first phase of AXS, AXS ticketing, was created in cooperation with Outbox Technology and will provide fans the opportunity to purchase tickets directly from their favorite venues. Additional elements will include a mobile service launching later this year and a video content service that is now in development.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), The Home Depot Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2 arena and entertainment district (London, England) which are all part of the portfolio of AEG Facilities.. Developed by AEG,L.A. LIVE is a 4 million square foot / $2.5 billion downtownLos Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention “headquarters” destination along with entertainment, restaurant and office space that “officially” opened in 2010.
In addition to overseeing privately held management shares of the Los Angeles Lakers (NBA), assets of AEG Sports include franchises and properties such as the Los Angeles Kings (NHL), Los Angeles Galaxy and Houston Dynamo (MLS), two hockey franchises in Europe, the Amgen Tour of California cycling race and Bay to Breakers foot race. AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring companies and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships and AEG Merchandising, a multi-faceted merchandising company are also core business units of AEG. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report while in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company’s primary consumer brand which will also feature a mobile service as well as a video content service now in development.
January 6th, 2012
KANSAS CITY (Jan. 6, 2012) –Sprint Center will kick off the New Year by unveiling all-new ticketing platform axs.com with the confirmation of two shows by top international artists. AEG, one of the world’s leading entertainment and sports presenters, introduced the beta version of its axs Ticketing in August 2011 and now brings the user-friendly ticketing and entertainment platform to Kansas City. axs Ticketing is the first phase of axs, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.
Sprint Center, which becomes AEG’s first arena to switch to axs Ticketing, will roll out the axs service when tickets go on sale for upcoming shows on Friday, Jan. 13.
axs.com will open a virtual waiting room shortly before the public on-sale, giving consumers visibility into the buying process. Ticket buyers can log onto axs.com and click the purchase link for the show to enter the waiting room, where they will be able to view event details, pricing and ticket information. Customers also will have the opportunity to enter their billing information to save time once the on-sale goes live, as well as view available seats.
Beginning with the on-sales for Lady Antebellum, Drake, Creed and The Unexpected Arrival of Diggy, all events at Sprint Center and The Midland by AMC moving forward will be on the axs Ticketing system. The online launch in Kansas City follows the service’s overwhelmingly successful debut in Denver at The Ogden Theatre and The Bluebird Theatre. A trio of successful launches in San Francisco, Seattle and Dallas followed the debut.
“We’ve received an overwhelmingly positive response to last year’s launch of the axs service,” said Todd Sims, AEG’s senior vice president, digital. “The next 12 months will see many new innovations and additions to the service. Starting in Kansas City with four blockbuster acts, and with our first arena to switch to axs Ticketing, is a great way to usher in the new year.”
“Outbox is pleased to provide the core technology that will enable Sprint Center to be the first of AEG’s network of arenas to convert to axs Ticketing,” said Fredric D. Rosen, Co-CEO of Outbox Enterprises. “Like the venues that have already had such seamless and successful transitions, Sprint Center’s ability to interact with the public thru their own branded websites, while retaining all the data received, is one of the most important elements that axs Ticketing with Outbox’s support brings to our clients.”
The axs ticketing platform was built in partnership with Outbox Enterprises, in which AEG is both an equity partner and a client. The white label technology developed by Outbox enables facilities to sell tickets under both the axs brand and each individual venue’s brand, empowering local venues to connect directly with fans while providing centralized CRM services and core ticketing technologies.