October 12th, 2012
AEG introduces AXS Invite
AEG introduces AXS INVITE SOCIAL TICKETING TOOL of AXS ticketing
New Feature Introduced by AEG, in Cooperation with Outbox Technology, Allows Event Goers to Reserve Adjacent Seats and Invite Friends to Purchase Separately
LOS ANGELES (Oct. 12, 2012) – Launched just a year ago to create a true fan-friendly ticketing experience, AXS Ticketing introduces a new advancement that brings people together and takes the middle-man out of buying tickets as a group – AXS Invite. An innovative experience that infuses online ticketing with the power of Facebook, AXS Invite allows fans, for the first time ever, to buy tickets and reserve adjacent seats for their friends, which can be purchased separately. The social ticketing process is easy and keeps friends sitting together during the show/game/performance.
“This is a situation everyone can relate to – you want to go to a concert, show or sporting event with your friends, but you don’t want to pay for everyone’s tickets upfront and worry about collecting the money,” said Tom Andrus, SVP and GM of AXS.com. “AXS Invite takes out the middle-man and allows groups to reserve seats and pay individually through AXS.com. By simplifying the group ticket-buying experience, any risk or stress is essentially eliminated.”
AXS Invite empowers fans to reserve adjacent tickets for friends so they can all sit together without one person fronting the cost for the whole group. Through an easy one-step invitation process, friends can decide whether or not they would like to attend the event, then purchase and receive their own tickets. The process makes it easy for groups to attend events.
AXS Invite will be activated within 48 hours of an on-sale.
An easy-to-use social tool, AXS Invite can be utilized through a few simple steps.
- Logon to AXS.com and buy tickets
- Reserve nearby seats for friends and alert them via Facebook or email
- Friends will then have a pre-determined window of time to accept and purchase or decline the seats. If they accept, they buy the tickets directly through AXS.com. If they decline, the seats go back into the show’s inventory
“We’re bringing innovation back to ticketing” added Andrus. “AXS Invite will change the way people look at group ticketing by making it more consumer friendly. We’re trying to streamline the ticketing process as much as possible through the features we are rolling out with AXS Ticketing.”
AXS Invite is the first of many features that will be rolled out in the coming months to bolster new ticketing platform – AXS Ticketing. Created by AEG, one of the world’s leading entertainment and sports presenters, is the first phase of AXS, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.
After introducing AXS Ticketing (available online at AXS.com and on each venue’s website, leveraging Outbox ticketing technology) in August 2011, the platform is currently being used for venues in nine markets, including Dallas, Denver, Houston, Kansas City, Minnesota, Ontario, San Francisco, Saratoga and Seattle. In the coming weeks, AXS will launch the ticketing service at Target Center in Minneapolis, Minn. And The O2 Arena in London, the world’s top-selling concert arena, followed by additional venues such as the STAPLES Center in the first quarter of 2013.
Developed and operated by AEG, one of the leading sports and entertainment presenters in the world, and a wholly owned subsidiary of the Anschutz Company, AXS is a new entertainment platform and will serve as AEG’s primary consumer brand. The first phase of AXS, AXS ticketing, was created in cooperation with Outbox Technology and will provide fans the opportunity to purchase tickets directly from their favorite venues. Additional elements will include a mobile service launching later this year and a video content service that is now in development.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), The Home Depot Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2 arena and entertainment district (London, England) which are all part of the portfolio of AEG Facilities.. Developed by AEG,L.A. LIVE is a 4 million square foot / $2.5 billion downtownLos Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention “headquarters” destination along with entertainment, restaurant and office space that “officially” opened in 2010.
In addition to overseeing privately held management shares of the Los Angeles Lakers (NBA), assets of AEG Sports include franchises and properties such as the Los Angeles Kings (NHL), Los Angeles Galaxy and Houston Dynamo (MLS), two hockey franchises in Europe, the Amgen Tour of California cycling race and Bay to Breakers foot race. AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring companies and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships and AEG Merchandising, a multi-faceted merchandising company are also core business units of AEG. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report while in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company’s primary consumer brand which will also feature a mobile service as well as a video content service now in development.